In-House Growth Leadership
Paid Search & Social
CRM & Lifecycle Marketing

• Improved Search Ads ROI by 400% through better keyword strategy, ad copy, and targeting
• Delivered a centralised analytics system with Google Tag Manager, GA, and campaign-level attribution
• Enhanced CRM setup with automated lifecycle communications and top-performing campaigns like the Hospital Bag Checklist
• Delivered multi-channel marketing infrastructure that enabled Eve and team to scale post-engagement

Bundlee is a pioneering baby clothing rental subscription founded by Eve Kekeh, a Forbes 30 Under 30 entrepreneur. The brand offers a circular, climate-conscious alternative to fast fashion for new parents. With strong early momentum, Eve needed deep growth marketing support to scale operations sustainably, automate customer journeys, and optimise digital performance across multiple channels.

The Challenge

Bundlee had an inspiring mission and promising traction but faced common start-up growth hurdles:

• Limited internal marketing resources
• Fragmented CRM, analytics and tracking
• Underperforming paid media campaigns
• A need for a data-informed growth strategy that could scale

Eve engaged Pollen for strategic and technical expertise to build a more scalable and sustainable growth engine.

Our Approach

Our journey with Bundlee began with paid social campaign management, focusing on optimising performance throughout the customer lifecycle—from awareness to retention.

As our partnership evolved, so did the scope. We delivered a full-funnel growth marketing consultancy including:

• A comprehensive strategy audit and GTM refinement
• CRM design and lifecycle automation via Klaviyo and Shopify
• Google Analytics and Google Tag Manager overhaul
• Paid Search campaign design and relaunch
• Brand positioning review and messaging optimisation
• Funnel optimisation through website UX insights, data layer implementation, and A/B testing recommendations

We established a sprint-based delivery model to ensure continuous testing, learning, and iteration across all key touchpoints.

Services Provided

• Growth Strategy & Audit
• Paid Social & Google Ads Management
• CRM Automation & Email Optimisation (Klaviyo)
• Data Layer & Google Tag Manager Setup
• Analytics & Attribution Modelling
• Website & Checkout UX Review
• Conversion Rate Optimisation Recommendations

Results

• Improved Search Ads ROI by 400% through better keyword strategy, ad copy, and targeting
• Delivered a centralised analytics system with Google Tag Manager, GA, and campaign-level attribution
• Enhanced CRM setup with automated lifecycle communications and top-performing campaigns like the Hospital Bag Checklist
• Delivered multi-channel marketing infrastructure that enabled Eve and team to scale post-engagement

Key Takeaways

• Start with Paid, Build to Scale: Initial paid social wins laid the foundation for deeper strategic work
• CRM Is More Than Email: Lifecycle automation and segment-specific messaging boosted engagement
• Tracking = Growth: Stronger data visibility through Tag Manager and Analytics transformed decision-making
• Sustainability Needs Scalability: Mission-led brands benefit from growth systems that match their values

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